Crystal L Kendrick, president of The Voice of Your Customer, has more than 25 years of global and domestic marketing experience specifically targeting hard to reach, underserved, international and niche populations. She holds a BBA in Marketing from Temple University and an MBA in Business Administration from Northern Kentucky University. Crystal successfully completed Minority Business Executive Training Programs at Dartmouth College and University of Wisconsin, and in 2015, she completed the Goldman Sachs 10K Small Business Program and the Inner City Capital Connections Program.
The Voice of Your Customer is a marketing firm that assists clients to penetrate niche markets using assessments, focus groups, media campaigns, mystery observations, and survey research. Under her leadership, The Voice of Your Customer was named the NMSDC National Supplier of the Year and the Cincinnati PRSA Small Agency of the Year.
In February 2016, her business launched The Voice of Black Cincinnati, a website dedicated to educating, recognizing and creating opportunities for African Americans in the region
Crystal serves as the National Secretary for The Links, Incorporated and is a charter member of the Queen City (OH) Chapter. Crystal also serves on the board of Cincinnati Convention and Visitors Bureau, Cincinnati Library Foundation and the Spring Grove Funeral Home. She is a Diamond Life Member of Delta Sigma Theta Sorority, Incorporated, and is currently a member of the Cincinnati Alumnae Chapter.
Prior to launching The Voice of Your Customer, Crystal held management positions at General Cable, Fifth Third Bank and ArvinMeritor.